Not so NAKED
Hmm does not surprise me much, I mean come on the company is owned by Pepsi.
But hopefully this will push Pepsi towards making a true natural juice.
"PepsiCo Inc. says it will NO longer label its Naked juices as being "all natural" after a lawsuit complained that the drinks contain ingredients that don't fit that bill.
The company, based in Purchase, N.Y., is also paying $9 million to settle the lawsuit.
PepsiCo did not respond when asked whether those synthetic fibers are in fact included in the juices. The company's statement said it will drop the use of the word "natural" until there is more regulatory guidance around the world.
The case highlights the confusion around the use of the word "natural" in in the industry. The Food and Drug Administration doesn't currently have a definition for what constitutes a natural product. But it says that it doesn't object to the term's use if the food doesn't have "added color, artificial flavors or synthetic substances."
via USA Today